EXPERIENCE
Louis Massaia has produced an array of award-winning campaigns that have fueled the engines for some very important brands in the health and wellness industry. During his 20+ year creative journey, he’s helped build agencies, teams, lasting careers and a reputation for consistently delivering best in class creative across all channels. He’s created transformative campaigns for blockbuster brands, smaller brands - and in categories ranging everywhere from cosmetics to cancer.
For the last 3 years Lou has worked in collaboration with his creative partner, Dan Weber at WEBASSAIA — where the work and the clients they work for, always come first.
EXPERIENCE
PARTNER AT WEBASSAIA CREATIVE // 2024-CURRENT // CLIENTS INCLUDE: FingerPaint, Havas, MRM, Omnicom, Invivo Brands and others.
WEBER SHANDWICK // CHIEF CREATIVE OFFICER, NORTH AMERICA/HEALTH, 2023-2024
HAVAS HEALTH&YOU // EVP, CHIEF CREATIVE OFFICER, 2020-2023
SAATCHI&SAATCHI WELLNESS // EVP, CREATIVE DIRECTOR, 2016-2020
PALIO, NY&LA // EXECUTIVE CREATIVE DIRECTOR, 2014-2016
CEMENTBLOC // SVP CREATIVE DIRECTOR, 2011-2014
CDM NY // VP ASSOCIATE CREATIVE DIRECTOR, 2008-2011
GSW NY // VP ASSOCIATE CREATIVE DIRECTOR, 2006-2008
HAVAS HEALTH&YOU // VP GROUP ART SUPERVISOR, 2003-2006
GREY HEALTHCARE // ART SUPERVISOR, 2000-2003
CDM NY // DESIGNER, 1998-2000
AWARDS
ARCHIVE, GRAPHIS, ADDY, GLOBAL AWARDS, MANNYS, MM&M
EDUCATION
SETON HALL UNIVERSITY, BA, DOUBLE MAJOR IN ADVERTISING ART & FINE ART, 1997